{"id":5,"date":"2003-11-24T21:43:01","date_gmt":"2003-11-25T01:43:01","guid":{"rendered":"http:\/\/scruss.com\/blog\/?p=5"},"modified":"2026-03-16T19:10:56","modified_gmt":"2026-03-16T23:10:56","slug":"how-the-blog-got-its-name","status":"publish","type":"post","link":"https:\/\/scruss.com\/blog\/2003\/11\/24\/how-the-blog-got-its-name\/","title":{"rendered":"how the blog got its name"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We showed this film to an audience and asked them what they had seen, and they said they had seen a chicken, a fowl, and we didn&#8217;t know that there was a fowl in it! So we carefully scanned the frames one by one for this fowl, and, sure enough, for about a second, a fowl went over the corner of the frame. \u2026 The film was about five minutes long. \u2026<\/p>\n\n\n\n<p><b>Wilson<\/b>: We simply asked them: what did you see in the film?<br>\u2026<br><b>Question<\/b>: No one gave you a response other than &#8220;We saw the chicken&#8221;?<\/p>\n\n\n\n<p><b>Wilson<\/b>: No, this was the first quick response\u2014 &#8220;We saw a chicken.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>\u2014&nbsp;from &#8220;Film Literacy in Africa&#8221;, by John Wilson (Canadian Communications vol.1 no. 4, summer, 1961, pp. 7-14), cited in McLuhan&#8217;s &#8220;The Gutenberg Galaxy&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We showed this film to an audience and asked them what they had seen, and they said they had seen a chicken, a fowl, and we didn&#8217;t know that there was a fowl in it! So we carefully scanned the frames one by one for this fowl, and, sure enough, for about a second, a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[50,342,1634],"class_list":["post-5","post","type-post","status-publish","format-standard","hentry","category-goatee-stroking-musing-or-something","tag-blog","tag-chicken","tag-mcluhan"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pQNZZ-5","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/scruss.com\/blog\/wp-json\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scruss.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scruss.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scruss.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/scruss.com\/blog\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":1,"href":"https:\/\/scruss.com\/blog\/wp-json\/wp\/v2\/posts\/5\/revisions"}],"predecessor-version":[{"id":18069,"href":"https:\/\/scruss.com\/blog\/wp-json\/wp\/v2\/posts\/5\/revisions\/18069"}],"wp:attachment":[{"href":"https:\/\/scruss.com\/blog\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scruss.com\/blog\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scruss.com\/blog\/wp-json\/wp\/v2\/tags?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}