British, Irish pints prevail over EU’s imperial ban

The exceptions include pint bottles for milk and pints of draught beer and cider, miles for road signs and speed markers and the troy ounce for precious metals.

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In its public consultations on the question, the EU said consumers and teachers were largely in favour of the metric system. It found industry groups, companies and national governments feared metric-only labels in part because they would disrupt trade with the United States, which does not allow such labels.

Let’s think about this: the only measure you’re likely to sell to the US is  the pint. The market for items sold by the mile is somewhat smaller. The totally, utterly stupid thing about this is that UK pints are a different size than US pints (568ml vs 473ml), so they’d have to use different labels anyway. No one under 40 in the UK was taught imperial units, so who is pushing this agenda, and why aren’t they dead yet?