I had assumed that an admin here at work liked obscure Shakespeare plays when they called our server cressida. But I found the real reason when I noticed that the Richmond server is called rav4

“The clean air choice of Earth Day Canada.”

So, what would you think would be “The clean air choice of Earth Day Canada“? A bicycle, perhaps? Some kind of renewable energy? Some really brilliant Canadian enviro-social development, like a biodegradeable donut?

Nope, a car; the Toyota Prius. Last time I checked, it still used petroleum (with its high environmental and geopolitical toxicity). It still causes gridlock; I see Priuses (Prii? Your moon-pie eye!) inching along the Gardiner from the GO train with all the other wretched junkers. The way I see it, it’s not looking like part of the solution. It’s a bit like having an official assault rifle for the the International Day of Peace.

Toyota also give out $5000 Toyota Earth Day Scholarships. I mean, that’s nice and all, but it’s hardly giving back. If you look at all the scholarship materials, it’s carefully arranged so it looks like the event is called Toyota Earth Day, with the ‘scholarship’ on the next line. Nice cooption. Good greenwash.