clearly an American agency

Bell Canada’s new slogan “From A to Z, the calls are free” doesn’t quite work here. In this country it would have to be “the calls are fred”.

take yourself to Guelph!

We spent our anniversary weekend in Guelph, which is a nicer town than most Torontonians give it credit for.

(the title is Catherine‘s tourism slogan for the city.)

ididn’tBook

For a truly soulless evening, take yourself down to the BestBuy at Scarborough Town Centre.

STC is a mega-mall, with the obligatory huge concrete and asphalt deadzone around it. Its current sales slogan is For what defines you, which must mean that its denizens are in a pretty parlous state, existentially speaking. Its only slightly attractive feature is its derelict KrispyKreme store, which opened as a flagship, then frazzled almost as quickly as a KK’s dextrose rush. Abandoned donut shops are Canada’s ruined abbeys; places of worship gone to seed.

BestBuy itself is an outcast from the mall, in an especially ped-unfriendly way. Perhaps the only defined route there is through a monster split-level Wal-Mart, but I didn’t have enough hitpoints to make it through that particular slough.

I’d checked their website, and it said that the store had iBooks in stock, at $50 below retail. Did the store have any on display? No. The Apple section was set behind the customer service desk, which was a scrum of slightly disgruntled shoppers. So I left without seeing one.

I wandered in a bit of a post big-box haze to McCowan RT, a weird little station at the very end of the rails. At least I was rewarded with a beautiful sunset over the 401 at McCowan; all boiling red and purple. That’s about the best you’ll get near STC, and for free, too.

Uncertain Slogan

Richard Iwanski phoned, and left me with this slogan:

Martyrs for Mammon & the American Way of Life:
a Vote for John Kerry is a Vote for Perpetual Purgatory

He and I are both not quite sure what it could mean, or what we can do with it.