the end of poverty in your coffee cup?

I’m not sure what to make of EWB‘s current campaign, which features a future newspaper headline G8 Leaders Declare End of Extreme Poverty. It links to playyourpart.ca, which seems to say that we can end world poverty just by buying fair-trade goods?

I know there’s a lot wrong with the coffee industry (Free Trade Coffee: You Grind The Beans, We Grind The Peasants! Enjoy the smooth trickle-down flavour, etc) but it’s a simplistic argument. What can the extremely poor sell to us?

I don’t know what to think.

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