Canadians are remarkably profligate in their energy use, and I think I know why. It’s not to do with the oft-cited scale of the country, the size of our houses, our cold winters or our hot summers, it’s something simpler than that; it’s what we call our electricity.
Power here is generally known as hydro, and with it comes images of tree-lined rivers with bears happily fishing for salmon. Local electricity companies tend to have that watery thing in their name: Toronto Hydro, Hamilton Hydro, London Hydro (Crieff Hydro is something quite different, though). Some happy green images, eh?
I propose that we stop using the term hydro, and replace it with the snappier smog belching, nuke leaking, only fractionally hydro. It’d certainly make yer average Kathy or Doug drop their double-double (or donut, or dumaurier) when they got their smog belching, nuke leaking, only fractionally hydro bill in. Energy use would plummet, and at no cost to anyone!